Privacy Policy

The Cellars' Privacy Policy

The Cellars is committed to protecting the privacy and security of any personal information you provide to us, including your name, address, telephone numbers and e-mail addresses. Our Privacy Policy sets out our policies and practices for collecting, maintaining, using, sharing, and protecting your personal information.

You may choose to share personal information with The Cellars by visiting our Website, by making purchases in our stores using credit or debit cards, by making special requests for items not found in our stores, among other ways.

How Your Information Is Collected and Used

If you choose to provide us with your personal information, we may use that information to provide you with products or services that you have requested, to investigate and answer questions or concerns that you submit to us, to create promotional programs or offers tailored to you, or to notify you of other information of interest regarding The Cellars.

The Cellars will never sell any personal customer information. The Cellars, its affiliates and business partners may use personal customer information to create merchandising and promotional programs tailored to you. This information usage is for purposes such as analyzing and aggregating our data, implementing and managing marketing campaigns and initiatives, filling requests or orders you place with us, providing customer service, hosting our Web servers, and processing payments. The Cellars requires all affiliates and business partners to maintain strict confidentiality, except as specifically set forth in this policy. The Cellars also collects and uses aggregate data that do not contain personally identifiable information, such as demographic or statistical information, which we may share with third parties.

When you visit our Website, we use a feature on your Internet browser called a “cookie” to identify you and enhance your experience on the site. Cookies are small files placed on your computer’s hard drive. They are used for a variety of reasons, such as remembering user names and passwords and preferences and tracking click streams. By using cookies, we can deliver faster service, consistent, updated results, and a more personalized experience on our Website. Your browser gives you the option to reject cookies, but doing so generally hinders the browser’s performance and will adversely affect your experience when using our Website. We may collect certain technical information from your computer when you visit our Website, including your Internet Protocol (IP) address, your computer's operating system, browser type, and any referring Website address. We use this information for enhancing your visits to our site and for system administration, security, and troubleshooting.

When Your Information May Be Disclosed

The Cellars will disclose personally identifiable information when we believe the law requires us to do so. The Cellars also reserves the right to disclose personally identifiable information when we believe disclosure is necessary to respond to claims against us, to protect our customers, to ensure the integrity and operation of our business, or to protect the rights, property, and best interests of The Cellars, its affiliates, or others.

Strict Security Measures

The Cellars enforces strict security measures to prevent the disclosure of your personal information without your consent. We maintain a security system that encrypts personal information you enter online while it is being transmitted over the Internet. We also maintain employee policies that mandate protection of your personal information.

How to Contact Us If you have any questions or concerns about this privacy policy, please contact us in one of the following ways:
  • By calling us, at (410) 528-8484
  • By visiting www.shopthecellars.com and selecting the “Contact Us” link/button
This Policy May Change

This Privacy Policy is effective as of December 7, 2011. We may update the Privacy Policy whenever new developments in business, technology, law, or regulation, call for changes. Any updates will be made by posting a revised policy on The Cellars Website. This Privacy Policy is not intended to create any contractual or other legal rights in, or on behalf of, any person or entity.